5 Different Examples of Audio Visual Promos
Purpose & Form: This is a promotional advert for the 1996 film Trainspotting, produced by Andrew MacDonald. The film is set in Scotland, England. Content & meaning:To the modern audience, the film appears antediluvian as it was filmed in the 90's; from the genre and style of the diegetic world which the film is set in. The fashion and the scenery with in the trailer portrays the story line of the main character Renton and his friends in Scotland and their struggle with Drugs and conforming with society. Genre: The trailer is in the indie sub-genre while being educational and making awareness of heroine. Audience: The target audience of the video is young adults who can enjoy the story where as it may be seen as unfit for young or elder viewers.
The first shot of the video is a close up and two shot of the main characters, and the production company logo, cutting between the two rapidly for the first 4 seconds to an upbeat song to resemble the fast movement and energy of the characters as they are sprinting down the street. This is also emphasis on the voice over of Renton as he is speaking in a list style also in a fast pace to resemble his thoughts on the situation and his life in general. The scene then cuts to a tracking shot of Renton running down stairs and then a medium tracking shot of him running down the street, again to resemble the fact that he is being chased so he is moving at a fast pace which is also shown in the music choice.
After 11 seconds into the trailer there is a medium shot of Renton looking directly into the camera, and the colour changes to Black and White in a freeze frame with his name written underneath. This is to establish to the audience the character and also that he is the voice over talking throughout the trailer.
An astablishing shot is used 21 seconds in of the four main characters crossing a road in a line like the iconic Beatles album cover which gives a sense of parody and humour to the trailer. Repition of a close up of the characters looking into a mirror in the bathroom throughout to introduce the characters names followed by roughly 20 seconds clip of that character gives continuety to the audience so they can establish who the four main characters are.
An establishing shot is used at 42 seconds to show that the scene has changed along with the characters involved. Also the use of a train in this shot is to link the film to the title although the title of the film is not apparent through the trailer, or the film. At 53 seconds, a point of view shot is used when 'Sick boy' and Renton are looking through a BB gun, on screne the audience can in a sense see what they see.
A low angle over the shoulder two shot is used at 1:19, this could be used to represent that the girls are authoritive over the boys which again creates humour. A follow on shot is used from 1:21 to 1:23 when some one kick a football which heads towards the camera, then it cuts and shows the ball hitting Renton in the face which connotes the camera is a point of view of Renton. A final establishing shot of Scotland to finish the trailer of the main characters in the countryside with the phrase "this is not natural, man" to make the film seem funny and a must see!
The first shot of the video is a close up and two shot of the main characters, and the production company logo, cutting between the two rapidly for the first 4 seconds to an upbeat song to resemble the fast movement and energy of the characters as they are sprinting down the street. This is also emphasis on the voice over of Renton as he is speaking in a list style also in a fast pace to resemble his thoughts on the situation and his life in general. The scene then cuts to a tracking shot of Renton running down stairs and then a medium tracking shot of him running down the street, again to resemble the fact that he is being chased so he is moving at a fast pace which is also shown in the music choice.
After 11 seconds into the trailer there is a medium shot of Renton looking directly into the camera, and the colour changes to Black and White in a freeze frame with his name written underneath. This is to establish to the audience the character and also that he is the voice over talking throughout the trailer.
An astablishing shot is used 21 seconds in of the four main characters crossing a road in a line like the iconic Beatles album cover which gives a sense of parody and humour to the trailer. Repition of a close up of the characters looking into a mirror in the bathroom throughout to introduce the characters names followed by roughly 20 seconds clip of that character gives continuety to the audience so they can establish who the four main characters are.
An establishing shot is used at 42 seconds to show that the scene has changed along with the characters involved. Also the use of a train in this shot is to link the film to the title although the title of the film is not apparent through the trailer, or the film. At 53 seconds, a point of view shot is used when 'Sick boy' and Renton are looking through a BB gun, on screne the audience can in a sense see what they see.
A low angle over the shoulder two shot is used at 1:19, this could be used to represent that the girls are authoritive over the boys which again creates humour. A follow on shot is used from 1:21 to 1:23 when some one kick a football which heads towards the camera, then it cuts and shows the ball hitting Renton in the face which connotes the camera is a point of view of Renton. A final establishing shot of Scotland to finish the trailer of the main characters in the countryside with the phrase "this is not natural, man" to make the film seem funny and a must see!
An example of a music video (audio visual) by The Smiths.
The purpose of the music video is to promote the artists music and the single on initial release. The genre of the video connotes the style of the band and the their general music. Purpose & Form: The purpose of the video is to entertain the audience while promoting the band and their music. Also by making a video which is available to purchase it has a profitable purpose. Content & Meaning: The video denotes the band in the general scene of them on a stage performing. There is no particular meaning in the video other than entertainment. Genre: The genre of the video is the same as the band genre; Indie. This is to comply to the subculture of the audience and which the music fits. Audience: The audience of the band belong to the subculture of Indie Rock, the music is appropriate to people of all ages therefore has a varied audience age range.
The purpose of the music video is to promote the artists music and the single on initial release. The genre of the video connotes the style of the band and the their general music. Purpose & Form: The purpose of the video is to entertain the audience while promoting the band and their music. Also by making a video which is available to purchase it has a profitable purpose. Content & Meaning: The video denotes the band in the general scene of them on a stage performing. There is no particular meaning in the video other than entertainment. Genre: The genre of the video is the same as the band genre; Indie. This is to comply to the subculture of the audience and which the music fits. Audience: The audience of the band belong to the subculture of Indie Rock, the music is appropriate to people of all ages therefore has a varied audience age range.
Adverts as seen on television are all audio-visual promos!
The purpose of this advert is to promote the brand of Guiness beer, the advert uses comedy to entertain the audience as its target audience is young males therefore creates comedy around the diegetic series of evolution. Purpose & Form: The purpose of the advert is to promote the ale brand Guiness. Audience: the advert is comical as it is televised at all times of the day and has an audience of people of all ages. Content & Meaning: The advert denotes the evolution of the human race including the ice age, cave men and how people are now. This is relevant to the brand as their logo states "Good things come to those who wait."
The purpose of this advert is to promote the brand of Guiness beer, the advert uses comedy to entertain the audience as its target audience is young males therefore creates comedy around the diegetic series of evolution. Purpose & Form: The purpose of the advert is to promote the ale brand Guiness. Audience: the advert is comical as it is televised at all times of the day and has an audience of people of all ages. Content & Meaning: The advert denotes the evolution of the human race including the ice age, cave men and how people are now. This is relevant to the brand as their logo states "Good things come to those who wait."
An example of a food advert Audio Visual Promo for Lurpak butter.
This promo advertises the brand by using bright colourful images and happy high tempo music as it appeals to everyone. The stylistics of the advert makes it memorable as it is relatable to the audience.
An example of a BBC Ident:
Ideants are used to advertise and promote tv channels in between shows. This is how conglomerates advertise their brands with in the company. Each tv channel has its own stylistic ident which is unique and represents the channel. For example the bbc ident uses bright coulorful images as it has a varied audience of people of all ages therefore cannot be patronising to an older audience but still appropriate for the younger members.
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